Market research is one of the main factors used to remain competitive by providing information that helps identify opportunities for new markets and new logistics products. The result of market research is not only the creation of a new logistics solution or entry into new markets. It is also about building teams of people or companies that together create a new product.
The main point of market research is to gather information about a specific target market or industry in order to better understand customer needs, preferences, and behaviors. This information can then be used to make informed business decisions about product development, pricing, advertising, and other marketing strategies. Market research may involve collecting and analyzing data from a variety of sources, such as surveys, focus groups, consumer feedback, sales data, and industry reports. The goal is to gain insights that will help a company improve its products or services, attract and retain customers, and ultimately increase revenue and profitability.